Amazon blocked 10 billion listings in counterfeit crackdown

Amazon blocked 10 billion listings in counterfeit crackdown

Amazon, which is under pressure from consumers, manufacturers and lawmakers to crack down on counterfeits on its website, said on Monday that it blocked more than 10 billion suspicious phony listings last 12 months ago because any of their choices could not be purchased.

The numbers were released in Amazon’s first report on anti-counterfeiting efforts as it introduced new tools and applied science in 2019. Last year the number of blocked phony listings was up about 67 percent compared to 12 months ago.

The Seattle-based e-commerce giant said the number of fraudsters trying to sell comes as scammers tried to make the most of consumers who were shopping more online during the pandemic. Amazon has been wrestling with counterfeits for years.

However since 2019, it has warned buyers in government filings that the sale of counterfeit goods threatens the company and its image. Manufacturers may not be required to promote their items in position if they are aware that counterfeit variations are being provided. And the knock-off could lead consumers to lose their trust in Amazon.

Counterfeiters try to get their goods on Amazon through their third-party marketplace, where sellers can quickly check their items on condition. The company destroyed 2 million counterfeit goods shipped to its warehouses last year before they could be sold. And it has been said that less than 0.01 percent of all items purchased at the positioning have received counterfeit complaints from consumers.

Amazon said it can stop counterfeiters before they sell something because of its machine-learning expertise, which mechanically scans listings to remove suspected counterfeits. The company also gives manufacturers the option to remove counterfeit items themselves, rather than report them to Amazon and be prepared to do something.

The company’s efforts come at a time when lawmakers are looking at ways to curb fake online. Two senators, Bill Cassidy of Louisiana and Dick Durbin of Illinois, each Democrat, this 12 months re-introduced an invoice referred to as the INFORM Customer Act. This would require third party sellers to verify and reveal their names and handles to consumers. The bill was issued last year but was not voted on.

Amazon and smaller online stores, such as eBay and Etsy, oppose the bill for reasons including issues that it may discourage people from starting a small business and selling online. However, teams featuring big-box physical retailers like Home Depot and Lowe’s help it because they’re saying it’s participating in the field because physical retailers already make sure their cabinets are free of counterfeits. .

Amazon said it spent more than $700 million on its anti-counterfeiting efforts last year and has engaged 10,000 people. The company is also filing joint lawsuits with manufacturers from Salvatore Ferragamo earlier this year against counterfeiters who were selling knock-offs of high-end models’ belts on condition.

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